Built from Kosovo. Made for different moments.
Frutex started in Suhareka in 1994 and grew into a broader beverage and food portfolio built around Golden Eagle, Natural 100%, Relax, Art Food Industry, and its community impact work.
From Suhareka to international markets.
Founded in 1994 in Suhareka, Kosovo, Frutex began as a family business focused on producing and selling beverages. Over the years, it has grown into a diversified company with a portfolio that includes Golden Eagle, Relax, Natural 100%, and Art Food Industry.
Frutex introduced Golden Eagle in 2006, launched Relax in 2010, invested in fruit processing and plantations in 2018, and introduced Natural 100% in 2020. Today, the company has established a strong export presence, reaching more than 30 countries.
A portfolio designed for different moments.
Frutex brings together a diverse portfolio of energy drinks, fruit juices, iced tea, and food products. Each brand serves a different moment and preference while staying connected to the same commitment to quality, innovation, and recognizable production from Kosovo.
Clean energy. Iconic presence.
Golden Eagle is one of the company's most recognizable brands, built around energy, strong identity, and broad market presence.
From the heart of fruits.
Natural 100% reflects Frutex's investment in fruit processing and plantations, bringing fruit-based refreshment focused on freshness, quality, and everyday enjoyment.
All from nature. Made to unwind.
Relax brings fruit and tea refreshment to the portfolio, offering easy everyday enjoyment across can and bottle formats.
No sugar added. Real taste.
ZEROS Ice Tea Peach brings together real peach flavor, tea freshness, and a lighter non-carbonated profile for everyday refreshment without compromise.
Crafted delights beyond beverages.
Art Food Industry extends the Frutex portfolio into ketchup, marmalade, and everyday table products with a focus on taste and daily use.
Built around quality, responsibility, innovation, and people.
Frutex builds its business around quality, responsibility, innovation, and customer focus. These values shape the way products are developed, produced, and delivered across the company's portfolio.
Quality excellence
Rigorous quality checks, careful production, and stronger ingredient standards shape the product experience across the portfolio.
Sustainability & responsibility
Responsibility is reflected in the way Frutex approaches production, growth, and long-term development across its brands and operations.
Innovation & creativity
New product ideas, new flavor directions, and stronger brand storytelling remain central to how the company evolves its offer.
Customer-centric approach
Customer satisfaction remains central to the Frutex approach, with products developed for different tastes, occasions, and markets.
Kosovo at the center of every route.
From Kosovo to international markets, Frutex continues to expand its presence through a growing export network. Today, its products reach customers in more than 30 countries.
Get in touch with Frutex.
Contact Frutex for general information, business inquiries, and communication related to its brands and operations.